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Social bookmarking is usually a system for World-wide-web users to organize, store, manage and search for bookmarks of resources on the internet. Numerous on the internet bookmark management solutions have launched since 1996; Delicious, founded in 2003, popularized the terms "social bookmarking" and "tagging". Tagging can be a significant function of social bookmarking systems, enabling users to organize their bookmarks in flexible strategies and create shared vocabularies known as folksonomies.

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The concept of shared on the web bookmarks dates back to April 1996 with the launch of itList, the features of which included public and private bookmarks. Inside the next three years, online bookmark services became competitive, with venture-backed businesses for example Backflip, Blink, Clip2, ClickMarks, HotLinks, and other people entering the market.[5][6] They offered folders for organizing bookmarks, and some services automatically sorted bookmarks into folders (with varying degrees of accuracy). Blink included browser buttons for saving bookmarks; Backflip enabled users to email their bookmarks to others[9] and displayed "Backflip this page" buttons on partner web sites.[10] Lacking viable income models, this early generation of social bookmarking firms failed as the dot-com bubble burst - Backflip closed citing "economic woes at the start off from the 21st century". In 2005, the founder of Blink said, "I don't assume it was that we were 'too early' or that we got killed when the bubble burst. I believe it all came down to item design, and to some extremely slight differences in strategy."

Founded in 2003, Delicious (then known as del.icio.us) pioneered tagging and coined the term social bookmarking. In 2004, as Delicious began to take off, comparable services Furl and Simpy had been released, as well as Citeulike and Connotea (from time to time named social citation solutions) as well as the related recommendation system Stumbleupon. In 2006, Ma.gnolia (later renamed to Gnolia), Blue Dot (later renamed to Faves), Mister Wong, and Diigo entered the bookmarking field, and Connectbeam included a social bookmarking and tagging service aimed at companies and enterprises. In 2007, IBM released its Lotus Connections product.[14] In 2009, Pinboard launched as a bookmarking service with paid accounts. As of 2011, Furl, Simpy, Gnolia, and Faves are no longer active services. Digg was founded in 2004 with a connected technique for sharing and ranking social news, followed with Reddit in 2005 and Newsvine in 2006.

For users, social bookmarking could be valuable as a solution to access a consolidated set of bookmarks from various computer systems, organize large numbers of bookmarks, and share bookmarks with contacts. Libraries have identified social bookmarking service to become helpful as an uncomplicated strategy to offer lists of informative hyperlinks to patrons.

With regard to creating a high-quality search engine, a social bookmarking program has various positive aspects more than classic automated resource location and classification software program, which include search engine spiders. All tag-based classification of Online resources (for instance web web sites) is done by human beings, who fully grasp the content material from the resource, as opposed to computer software, which algorithmically attempts to ascertain the meaning of a resource. Also, men and women can locate and bookmark net pages which have not yet been noticed or indexed by net spiders. Also, a social bookmarking system can rank a resource based on how many instances it has been bookmarked by users, which may perhaps be a much more useful metric for end-users than systems that rank resources according to the amount of external hyperlinks pointing to it (despite the fact that both types of ranking are vulnerable to fraud, and both have to have technical countermeasures to attempt to take care of this).

Social bookmarking can also be susceptible to corruption and collusion.[20] On account of its reputation, some people have began considering it as a tool to use as well as seo to create their web page more visible. The extra usually a net page is submitted and tagged, the improved opportunity it has of becoming located. Spammers have began bookmarking precisely the same web page numerous instances and/or tagging each page of their web site applying a lot of preferred tags, obliging developers to constantly adjust their security method to overcome abuses.