Bova launches hard-hitting safety campaign

Industry leader Bova has found that many companies in Africa don't take safety seriously enough. Most companies think of personal protective equipment (PPE) only in terms of compliance. They consider safety equipment a grudge purchase, only buying it to prevent prosecution in the event of an accident. In this tough economic environment, these companies are looking to save money wherever they can. They cut costs by purchasing cheap PPE, including safety footwear that only meets minimum compliance requirements. What they don&rsquo;t realise is that these can end up costing more in the long run. Generally, the quality of this safety footwear is inconsistent which affects durability and overall protection. These inconsistencies increase the chance of an accident occurring, which would result in reputational damage. That&rsquo;s something no one can afford in such a competitive industry.

For Bova, safety has always been about protecting people, their families, their communities and their dreams. It&rsquo;s why they go beyond compliance in engineering their safety footwear. Through their uncompromising commitment to quality, innovation and technology, they ensure superior products, which are designed to keep people safe.

For these reasons, Bova have set out to educate the market on the true cost of safety with their Day In The Life campaign. It&rsquo;s a multi-channel campaign, made up of five documentaries. Each episode uncovers what safety means to South Africans, like Cyril, who work in dangerous environments. The campaign also explores what effect a workplace accident could have on people like Cyril and their loved ones. After all, a lot of them are the sole breadwinner in their family.

It&rsquo;s these widespread consequences that Bova wants to highlight in their campaign. Their aim is to shift the industry&rsquo;s current mindset.

Watch Cyril&rsquo;s story and see what safety means to him. He&rsquo;s been working as a plantation supervisor in Umzumbe for 22 years to support his family back home. To view Cyril&rsquo;s video and all five Day In The Life documentaries visit www.beiersafety.co.za/a-day-in-the-life/plantation-supervisor.

It&rsquo;s a dangerous world. Make it safe.