4 Easy Ways To Market Your Spa

Everybody loves a day at the spa. Sauna's, Jacuzzis, massages and manicures are often one of life's luxuries we cannot live without. Add to that a few bridal shower, birthday or pamper parties and you have a market who are perfectly poised to join you at your Spa. But if they don't know about you, how will you ever get the business? Here are 4 easy ways you can market your Spa:

One: Improve Your Digital Presence Create a website that is visually appealing by using lots of pictures, professional photo's, product images as well as an easy to navigate menu of your services. Spend some time (and a bit of money) optimising your website so that your site ranking is continually improving. Additionally, create a Facebook page that is regularly updated, as well as a Twitter account, LinkedIn page and a Pinterest account. Keep these pages updated and interesting and use them to promote specials or incentives or to educate and inspire customers. Blog about client experiences and use keywords in your blogs to drive traffic to your website.

Two: Have An Event At Your Spa Get to you know your locals, or target new business leads when you host an event at your premises. This encourages clients to see your venue, your products, your team and possibly experience some of the treatments on offer. Reward those who attend with discounts or samples. Make each event social and fun-filled by offering nibbles, drinks, background music and/or a guest speaker.

Three: Create Packages With Your Customers In Mind Start by asking customers for feedback. Use all the feedback - the good and the bad to come up with packages that will work or are favoured by existing clients. Keep getting feedback and develop and change packages to suit your client's needs (day spa customers, bridal parties and kid's packages).

Flexibility is key to ensuring clients are kept happy with offerings and choices. A package price is often more appealing to clients because it's a flat rate that can have some smart inclusions in them to make them more attractive. You can include a discount on a package to show the additional monetary value, or you could add in free samples or mini-product giveaways and so much more.

Four: Incentive and Reward Incentives are often useful in getting new clients into your Spa. Offer a free treatment with every first booking made, or a buy one, get one free incentive. Reward customers who are loyal to you by either following a loyalty programme (which must be easy to achieve so that the client doesn't have to jump through hoops in return for their loyal bookings). Loyal customers tend to buy more because they trust you, so never take them for granted and reward them well for their loyalty. Referrals from customers should also be rewarded. When loyal customers are happy, they tell their friends and they become your brand ambassadors. Rewarding loyal customers for new referrals is one of the easiest marketing tools you can use. And it holds a great deal of value.

With Spa Management being one of our most popular online courses, we're excited to share our hints and tips, news, trends and so much more. Our Online Spa Management Courses include:

Spa: A Comprehensive Introduction Retail Management for Spas Financial Management for Spas Spa Management Specialisation Package Higher Certificate in Hospitality Management (Spa Operations) Drop us a line if you have any queries about any of the above courses or if you would like to know more about how our Online Campus works. Alternatively, ring 0861 44 33 00 to speak to one of our consultants today.