New Strategies For In-car Promotion - Parking Discs Supply Advertising Promoting Option to Small business

Have you Car Valeting Burnley  ever thought about the volume of advertising and marketing items there are in the vehicle? Have you ever bought a pen in the glove compartment along with the car's brand on it? Does the tax disc holder present the name with the dealership? What about the title of the motor vehicle valet company on the air freshener? Did you receive the ice scraper for a freebie from a trade exhibition? Is there a sticker in your rear window with the dealer's details? How about an umbrella, a map, a street atlas or perhaps a note pad? The likelihood is that many of such goods will have an marketing information or symbol.

A recent study was performed by sourcing company, p&mm Source-e, the results for which were published in Promotions Buyer magazine (May 2008). The survey revealed that nearly two thirds of respondents could title a brand or enterprise or organization featured on promotional merchandise that is kept in their car. And almost 95% of respondents believe that branded promotional merchandise increases a company's brand awareness. Almost half have purchased from the branded companies.

This all sounds like great news for advertisers. However, if you are involved in a company where in-car marketing is an area of definite interest then before going head on an buying one of your aforementioned products perhaps you should ask yourself - "How many times a year will my ice scraper be used by the motorist?"

Suddenly it doesn't seem like such a brilliant idea and yet there must be some way to test out the very encouraging findings from the p&mm Source-e survey. In an ideal situation, your advertising product would be something that the motorist would handle almost every day. It would be even better if the product was easily visible to passers by when the car was parked.

The answer could be a parking disc. The product is a printed cardboard sleeve which has a wheel inside. The driver turns the wheel so that it shows the time of arrival at his/her chosen parking spot and then he/she places it on his/her dashboard for all and sundry to see - particularly the local traffic control officer or car or truck park attendant. Parking Discs are used by local authorities throughout the UK but have yet to be discovered by the advertising and marketing industry!

You will find millions of motorists during the UK who reside in towns where a parking disc scheme is in operation. Each day millions of motorists handle a parking disc at least twice and so each day that parking disc is seen by that motorist at least twice and potentially by everyone who walks past his/her vehicle! That's a lot more than a map, an ice scraper, a pen, a sun shield, a tax disc holder or any other form of in-car advertising!

Think of the opportunities for a whole array of industries allied to the car industry...insurance companies, breakdown services, motoring organization, petrol and diesel suppliers, windscreen replacement, car dealerships, tire companies...parking discs can give an inexpensive way of ensuring that your giveaway gets noticed more than any other form of in-car promotional merchandise!