Maxie75

According to Yahoo they may be the most visited homepage on the Internet. With 36 million visitors each day, you might be probably questioning how you'll be able to run your advertising banner campaign through them. Here is some details on Yahoo! Advertising:

Targeting

Yahoo! Marketing will help you target your banner ad to millions of the visitors they get each day. Yahoo offers behavioral targeting according to what their users buy online or analysis online. Additionally they provide demographic targeting which they base on predefined age groups ranging from 13 to more than 65 and on the gender of the users. In addition they offer geographic targeting. This really is distinctive since they really allow you to define your audience based on the country, state or zip code that they live in. This is great in the event you not only have an online shop, but an offline storefront. This way, customers can see your banner ad, see that your retailer is close to them in location and really pay a visit to your storefront. You can also use Yahoo's retargeting tool that can enable you to alter the message of one's online banner advertising for particular audiences to ensure that you are able to attain them on their level.

Yahoo Property

Once you sign up for banner ad marketing on Yahoo you are able to select what Yahoo home or networks your custom web banner will run on. You will find numerous options from Yahoo! Finance, Yahoo! Mail, Yahoo! Maps, Yahoo! Shopping, Hotjobs, Yahoo! Sports and much more.

Ad Specs

Yahoo offers tons and tons of banner spec options. The crucial to deciding what size custom banner ad you will need is to first determine what Yahoo home or networks you need your online banner marketing to run on. They've specific ad sizes for each and every network and position on the page that you want your ad to run.

Reporting

Yahoo has numerous programs that will enable you to figure out in case your banner ad campaign is operating. They companion with third party Dynamic Logic and other companies to help companies like you measure the achievement of their brand and the awareness their marketing is making. Yahoo itself also can show you your final results in driving online and offline buying through your banner ad campaign. In addition, Yahoo enables companies to customize their reporting and they've in-house employees members that can aid get you reports on anything you'll need to know relating to your branding and advertising banner efforts.

References:

George Nassef resigned George Nassef Hotjobs chief information officer