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Phoenix Jayy, the new online fashion and costume jewellery boutique has steadily built up a following among mochilas escolares jewellery lovers through its exclusive first collection, launched in December 2011. There also seems to be a growing following for Phoenix Jayy on Twitter and Facebook (nearly 3,000 Facebook fans at time of writing).

Phoenix Jayy's About Us Blurb: -Phoenix Jayy was born from the desire and passion to get elegant, eye-catching and unique fashion jewellery from all of corners on the planet into one fabulous collection. Our collection includes exactly the finest, luxury fashion jewellery, with innovative and glamorous designs that sparkle and shine. If you'd prefer glamorous and distinctive fashion jewellery then spoil yourself while using Phoenix Jayy experience.-

The thought: Phoenix Jayy's range is full of lovely boutique fashion and costume jewellery that comes to ivory coloured Phoenix Jayy boxes - this are excellent keepsakes! The whole concept is to use luxury to fashion jewellery so we adore it!

The merchandise: We like to the product; it's packed with sparkly and different bangles, bracelets, earrings, rings and necklaces. The products possess a boutique style and so are handmade or -handcrafted- because the website says and have a designer feel to them. From your -Cherry vestidos cortos Blossom' Necklace on the -Peacock' bangle to the -Phoenix Blue Diamond' Ring - that is an exceptional collection. It's got something for everyone from enduring fashionistas to those wanting with an extra bit of glamour for jewellery box! We'd love some parts in the range to be bigger though the proven fact that it doesn't have a huge number of products means it keeps its exclusivity as well as doesn't encounter just like a mass market brand - but one which is chic and chic.

The value: The merchandise are truly gorgeous including the packaging that you expect the cost to become higher! However its well worth it whenever you consider the sparkle with the products, uniqueness in the design and gorgeous boxes. Approximate pricing (sometimes of writing): Rings - 21 to 62 Earrings - 16 to 50 Bangles / Bracelets - 25 to 75 Necklaces - 40 to 110

The Website: The site is visually stunning and styled on an online boutique. The site is easy to navigate and focuses on these products themselves, with stunning pictures instead of distracting adverts or computer generated graphics! The checkout page was secure, easy to use, with an offer totally free delivery - the other delivery charges are about identical to other online jewellery retailers. The logo and elegance gives it an idea associated with an established brand name and you can see why everyone is talking about it!

Should you Like- Then- A high level fan of fashion / costume jewellery moda masculina especially brands like Swarovski, Pandora then you'll love Phoenix Jayy. The designs are standout and guaranteed to get that promotion.

The Verdict: An extremely exciting new brand with products you'll love and buy!